9 Key E-Commerce Trends of 2019
There's no surprise that the e-commerce industry has experienced rapid growth over the last few years. In fact, e-commerce accounted for $2,3 trillion and is estimated to reach $4,8 trillion in 2021. Just in North America alone, internet sales have beaten $500 billion in 2018.

Eventually, online retail is changing our approach to shopping. Retailers now have much more access to what we want, and how we want it. A customized approach based on data analysis is the main driver of e-commerce evolvement.

Today, customers experience a unique mix of online and offline buying. And companies strive to push their strategies to satisfy customer demands. In the era of online, you can be a king today but lose everything tomorrow. Since the industry is changing every other day, it's important to keep track of market trends.

Beyond time, personalization has been a key goal for e-commerce companies. Businesses track the buyer's journey and collect user data to forecast the costumer's behavior on their platform. Apart from customized content, the trend to use technology for enhancing customer experience will continue to expand. Targeted ads, suggested products, interactive shopping, and other features will become more common.
Here are the 9 most important e-commerce trends in 2019 and beyond:
More personalization
Son Of a Tailor change the way of shopping by bringing personalized approach. Instead of mass produced standard sizes, the company make a unique size for every order and customer.
According to the stats, 34% of shoppers don't mind if virtual assistants help them with picking the right product or service. One of the key important factors of capturing a hot prospect is the speed of responding. Chatbots and virtual assistants can reply in a few seconds, and offer help even before the user reaches out. Apparently, AI can handle a substantial amount of customer service job. So, AI assistants and chatbots will soon invade the e-commerce sector to improve buyer experience.
AI and chatbots
Even in the era of online-everything, we still hesitate to buy stuff. Customers want to see product details from every angle, which drives the trend for more video content. Essentially, buyers want to be sure the size will fit, and the real product will meet their expectations. As a sub-trend of personalizations, interactive content takes over e-commerce websites. Today, customers want to watch, so the role of the visual part has significantly grown. That's why companies try to make the content as interactive and engaging as possible with videos, infographics, charts, etc.
Shopping on ASOS let you see how the product fits you. Videos give buyers a wider imagination about the fabrics, product fit, and how it looks in the motion.
In efforts to make the user experience as smooth as possible, e-commerce companies try to find decent payment solutions. In fact, none of us enjoys filling in forms and inserting card details over and over again. New web payment systems will retain your card data with the Payment Request API's, so you can purchase in a few clicks. Experts believe that decentralization of web payments will make online shopping a much easier and pleasant process.
Decentralized web payments
Apart from tech adjustments and fancy interfaces, more and more customers become interested in brand philosophy and your involvement in global issues. One of the major concerns for modern buyers is your social and environmental responsibility. Cruelty-free products, using recyclable supplies or other green initiatives present you as a socially responsible and conscious company.
Environmental impact/social responsibility
Made with recycled materials, every 4Ocean bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines.
It seems like apps are slowing down. Instead, flexible and adjustable mobile web is stepping into the game. The difference between apps and mobile web is blurring, and companies are moving towards hybrid mobile versions. PWA's are always accessible and don't take your phone's space. Additionally, they require less budget and resources to get developed and deployed.
Mobile web instead of the apps
Instagram and Facebook become more and more commercialized, and e-commerce companies will use this trend to the fullest. You can already make purchases through Instagram, and experts think more users will be able to buy without having to leave the platform. In China, nearly 55% of users already use social apps as a direct buying platform.
Purchase through social media
Shopping on Instagram is an additional trading platform for your business that makes the purchasing process faster, easier and more direct.
Old good content marketing is here to help companies. In fact, 48% of consumers engage more when the content is customized to their interests. Content lets you interact with a customer and deliver your core messages to the audience. It also lets you grow organic traffic and grow brand awareness while educating your customers and helping them with their shopping experience.
Content marketing
E-commerce is going away from globality and average to highly segmented, niche micro markets. And once again - it's all about pursuing a personal connection with your audience. Apparently, there's no better way to reach it than working with a narrow market or direct-to-customer segment.
Hyper-targeted markets and D2C
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